Distribution
Best customers, slowest stock
A food distributor wants to reward its best customers and move its slower-selling products: two goals that usually need two separate efforts.
One reward, two jobs
A dynamic reward system that weighs order volume, product mix and loyalty. It awards more for the products that are harder to sell, so every reward also clears stock.
Slow lines move without promotions
Rewards steer buying towards slow lines automatically, with no separate promotions to plan.


