Customers

One business, two sectors

Problem

Too many databases

A company operates in two sectors whose services could benefit many of the same clients. Its departments work from separate databases, leaving teams unable to see each other's clients and missing opportunities to cross-sell or upsell.

What we built

Connected records, visible relationships

We clean and consolidate the client data into about 26 custom CRM modules that update one another. A graph database models relationships across the two sectors, with an ontology and AI retrieval making those connections searchable.

What happened afterwards

Client bases up 3× and 1.5×

Over three years, one sector's client base grew to three times its previous size and the other's to one and a half times.

Business system · AI agent

One business, two sectors | Ahead Creative