Sales · Distribution
Loyalty rewards
Problem
Best customers, slowest stock
A food distributor wants to reward its best customers and move its slower-selling products: two goals that usually need two separate efforts.
What we built
One reward, two jobs
A dynamic reward system that weighs order volume, product mix and loyalty. It awards more for the products that are harder to sell, so every reward also clears stock.
What happened afterwards
Slow lines move without promotions
Rewards steer buying towards slow lines automatically, with no separate promotions to plan.
Business system · Automation