Customers
One business, two sectors
Problem
Two departments, two client lists
A company works in two sectors whose services suit many of the same clients. Each department kept its own database, so neither saw the other's clients, and chances to cross-sell and upsell went unnoticed.
What we built
One client base, every connection
We cleaned and merged the client data into about 26 custom CRM modules that update one another. A graph database maps relationships across both sectors; an ontology and AI retrieval make them searchable.
What happened afterwards
Bottom line exploded
Over three years, one sector's client base tripled and the other's grew by half.
Business system · AI agent